We designed a branded online aggregator to centralize Cisco's content from social networks including Twitter, Facebook and You Tube. Designed by Ogilvy. Developed by The 1st Movement.
Link:
Cisco - Public Sector
The Public Sector campaign focused on demonstrating how Cisco products could benefit the public sector, specifically healthcare, defense, education, the police force and communities. The audience was elected officials in Washington DC and Ottawa. The digital banners were geo-targeted to reach these select audiences. The project budget did not permit us to produce original video content, so we were limited to what we were provided with.
Media Example:
Cisco - Together
With the release of Umi and the global trend towards video as the premier method of digital communication, the 2010 brand site for Cisco showcased video in a modular design that spoke to the company's most significant business verticals. Ogilvy interviewed though leaders in healthcare, business, education, and technology and featured these dialogues at http://together.cisco.com. Development by The First Movement.
The campaign included digital media and TV spots.
Media Example
Cisco - All the News That's Fit to Watch
Working for Cisco and with The New York Times, we transformed The New York Times homepage into video for a day. We partnered with Red Interactive for development.
Webby - Banner Single - People's Choice 2011
Cannes - Short listed for Cyber Lion 2010
IAB Mixx Awards - Silver 2010
Cisco - The Realm
Ogilvy partnered with comic artist Mike Mayhew to create an animated graphic novel that featured Cisco's Security products and services. I produced the web site, where we hosted the animated graphic novels. We released the animations as 4 episodes over the course of 2 months. The site was later update with a comic creator Flash tool that visitors could use to make a comic and enter a contest to win a flat screen TV. Both the launch and contest were supported by media, which I also produced. Media included simple Flash banners, video banners, custom units, pre-roll vides and a digital billboard in Times Square. Development by Your Majesty.
The Realm awards:
Creativity 39 - Gold 2010
Effies - Bronze 2010
Webbys - Honoree 2010
HOW - Merit 2010
The Realm Comic Creator awards:
W3 Awards - Computer/IT Hardware - Gold 2010
Creativity 40 - Gold 2010
Video of The Realm Site Launch
Video of The Realm Comic Book Creator Flash Tool
Media Examples
Comps of the comic creator tool
